Broker market share sits at 76.7%, but pre-approval-to-settlement conversion has dropped nearly twenty points in three years. The gap is operational. Alvo for Brokers exists to close it, starting with the benchmark dataset built across fifteen years inside the funnels that set the numbers.
MFAA data has broker market share at 76.7% of all new Australian residential loans in the December 2025 quarter, with a record $142.2 billion settled. The competition is no longer brokers versus banks. It is brokers versus brokers, and lender proprietary channels eating the same ground.
Across the funnels Alvo has measured, the two stages absorbing 75-85% of total leakage are Account Created and Contact Progressing. Most brokerages have never been benchmarked on either, and the gap between knowing and not knowing is worth tens of settlements a year.
AI tooling now compresses the fix. Voice agents handling after-hours enquiries, automated nurture for leads stuck at contact attempted, refinance-versus-purchase routing on enquiry signal. All off-the-shelf builds today.
The Alvo for Brokers benchmark dataset is drawn from fifteen years building and running broker acquisition funnels at a Tier One Property Portal, a Tier One Digital Broking Group, and a series of lender proprietary channels. Industry-side counterparties are anonymised throughout. The data is not.
The dataset is refreshed annually and cross-referenced against the most recent twelve months of broker audits Alvo has run. It covers the full waterfall: CTR, Account Created, Contact, CP (Contact Progressing), STL, Unconditional, Settlement, plus the appointment-booking parallel.
We bring working familiarity with the MFAA and Finsure aggregator landscape, the standard broker tech stack, and the operational reality of running a 10-50 broker brokerage. The recommendations are grounded in those constraints, not abstracted from them.
Drawn from the brokerages we have audited and the funnel work we ran across a Tier One Property Portal and a Tier One Digital Broking Group over the prior decade.
Click-through and calculator submission look healthy across most brokerages we have measured. The drop happens at Account Created, and again at the nudge after the first contact attempt. Those two stages absorb 75 to 85 percent of total leakage and almost no brokerage has been benchmarked on either.
If the only enquiries you treat as serious are the ones who phone or email, you are reading the smallest, latest-stage cohort of the funnel and ignoring everything upstream of it. Repeat visits to the refinance page. Multiple opens of the rate-update email. The borrowing-power calculator run three times in five days from the same device. The pre-approval that qualified out at first contact but is still opening the follow-ups eight weeks later. Every one of those is intent signal. Almost no brokerage routes them differently from a cold form submission, and the brokerages that do are operating from a different conversion ceiling to the ones that do not.
Most CRMs treat a missed first call as a failed contact and route the lead into a generic nurture flow. The leads are recoverable. The structured recovery is just not built. The brokerages we have benchmarked at the top of the band have a measured second-touch rate and can name it.
It is built for lender connectivity, compliance and file integrity. It is not built for conversion. The brokerages winning the current cycle are running their acquisition and nurture layer alongside the aggregator stack, not inside it, and the distinction is now a competitive one.
Single yes-or-no decision. Twenty-plus percentage point effect on whether the lead picks up. It is not the most interesting observation on this list. It is the cheapest one to fix.
Almost none can name their no-pickup recovery rate, their refinance-versus-purchase conversion split, or their Contact-to-CP percentage. That is a tooling gap, not a discipline gap. And it is the gap that decides which brokerages move and which ones drift.
Free 16-page PDF. The two waterfalls, the messaging library, the eight scoring dimensions. The conversion ranges the channels actually hit, not aspirational targets.
Get the report ›Free URL audit. Paste your broker URL plus LinkedIn, Facebook, and Instagram. Returns a one-page scorecard on the eight dimensions in under 60 seconds.
Run the audit ›A workshop for your brokers and ops leaders: what the benchmark data says about your funnel and what to do about it.
A structured audit of your funnel against the benchmark. A 20-25 page diagnostic with a dollar value attached to every fix.
Ongoing advisory for principals and ops leaders. A consistent operator perspective as the AI tooling landscape moves.
Implementation covering landing pages, calculators, CRM workflows, voice agents and automated nurture. Scoped to your brokerage, optimising monthly thereafter.
Not sure where the leakage is in your funnel? Start with the benchmark, or talk to Alvo about a full audit.
Talk to Alvo ›